Attitude & Usage
PMR Research often uses the attitude and usage technique to help evaluate the effectiveness of marketing programs. Profiles and measurements are derived from these studies which aid in evaluating marketing programs and brand strengths, like: brand and advertising awareness; trial and repeat purchase; intent to buy; and product differentiation. Based on the feedback, you can refine your marketing programs in order to enhance consumer attitudes and broaden your product's franchise.

Customer Rejection Analysis
When you lose a customer -- or when a certain product is rejected by a customer -- there is still much to be learned. By examining reasons for rejection, your company can quickly become aware of problems or weaknesses in a product or service. And with that awareness comes the opportunity to reevaluate and refine the product or service. This, in turn, can actually strengthen customer loyalty -- which translates into increased sales, marketshare and revenue.

Customer Retention
How do you keep your customers happy and coming back? It's a simple question which, if not properly addressed, could result in lost clientele and, in turn, lost revenue. PMR Research develops customer retention solutions that work. Utilizing current and former customer feedback, we use retention modeling to identify and assess key factors contributing to customer recall. We also help identify customers you are at risk of losing and provide you with information you can use to ensure they're not. Our research also examines the effectiveness of services and products on customers and revenues, enabling you to pinpoint areas which will have the greatest impact on sales.

Employee Opinion Survey
PMR Research performs employee surveys via blind questionnaires. These questionnaires are carefully written and refined to be understood by all employee levels. Employee opinion survey subjects include: manager's performance; benefit plan satisfaction; perceived importance of benefits; pay satisfaction; work satisfaction; orientation and training; growth and advancement; communications; teamwork; personnel policies; company image; and job value. Information derived from these surveys help you create solid plans to increase morale and improve customer service.