PMR Research
Services
PMR Research performs the following services for clients in such industries
as Food Products, Healthcare, Manufacturing/Industrial, Government
Political, Retail and more. |
- Advertising Effectiveness Analysis
- Attitude & Usage
- Benefit Testing
- Branding: Positioning & Image Analysis
- Concept & Product Tests
- Customer Retention Analysis
- Customer Rejection Analysis
- Customer Satisfaction Survey
- Employee Opinion Survey
- Employee Satisfaction Survey
- Focus Groups
- Mystery Shopping
- Product/Brand Equity
- Product/Brand Development
- Public Polling
- Segmentation Studies
- Strength & Weakness Market Study
- Surveys
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PMR Research
also performs the following industry-specific services for
the financial industry.
- Customer Segment Survey
- CRA Compliance
- Fair Lending Compliance
- Product Development
- New Account Survey
- New Loan Survey
- Sales & Service Culture
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